Exploring how innovation, design & technology can reduce poverty at the Base of the Pyramid

Tuesday, May 11, 2010

We're Going to IDEO this Morning!


IDEO - A Design and Innovation Consulting Firm

The team's eating a quick breakfast and about to drive off to Ideo's new offices in Palo Alto.

We're meeting the Social Innovation team. They say, "At IDEO, we believe in the power of design thinking to create significant social change. As perhaps the purest example of our human-centered approach, social impact mobilizes design thinking as a tool to address global social issues such as poverty, health, water, economic empowerment, access to financial services, and the need for basic services. Design for social impact seeks to create transformational change in underserved, underrepresented, and disadvantaged communities."

We'll be touring the space and then sit down with Jocelyn, Rick and Doug to talk about their work and ask them our 3 Driving Questions.

At IDEO they have a Human Factor Specialists,,, what's that about?

1 comment:

Eric CHINJE said...

Had an exciting day yesterday. Looking forward to meeting some of the most amazing technological minds in Silicon Valley today at IDEO and the Singularity University. Will be back on this space with views of the day...and yesterday!